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Bill Carroll, General Manager 
Company Headquarters
Palm Desert, CA

Bill was an original founding partner in EMPOWER Sales with John Rademacher in 2003.  Currently Bill is General Manager and the company's only principle.  Bill has over 25 years of electro-mechanical experience and a MBA from Long Beach State/La Verne University.  


EMPOWER Sales Staff
John Rademacher, Application Engineer / Territory Manager
Torrance, CA Sales Office

From Milwaukee, WI his industrial career began in 1977. His background in the electric motor and power transmission industries is both technical and diverse. Both lecturing and published in the field of energy efficient motor systems and applications, he worked in the marketing department of a major power transmission distributor writing selection guides, interchange guides, and educational programs. His sales experience with Baldor, Boston Gear, and General Electric has been award winning for his achievements in sales of motors and drives. John has Bachelors Degree in Marketing and Distributive Education from the University of Wisconsin – Stout, Menomonie, Wisconsin.
Eliana Cuevas, Administrator / Customer Service
Company Headquarters
Palm Desert, CA

​New with EMPOWER Sales in 2011, Eliana is a key team member and currently supports inside sales/customer service.
Rick Story, Territory Manager
Modesto, CA Sales Office

Rick joined the EMPOWER Sales Team in May 2011 and comes from an extensive career in Electrical Controls and Automation focusing on the industrial MRO, Contract Manufacturing and OEM Markets.
Dan Orr, Territory Manager
Las Vegas, NV Sales Office

Dan joined EMPOWER in September 2011, after working as a Project Engineer for a large mechanical contractor in Los Angeles for 2 years.  He graduated with his BS in Mechanial Engineering from USC in 2009.
David Tucker, Territory Manager
Salt Lake City, UT Sales Office

David has been in sales in the electrical equipment area for many years.  Among the positions he has held are Regional Sales Manager, Electrical Specialist, Branch Manager, Account Manager and Inside Sales.
Noel Ortiz, Customer Service Manager
Company Headquarters
Palm Desert, CA

Noel started with EMPOWER Sales in 2009 and was recently promoted to Customer Service Manager.  Noel is currently finishing his Business Management Degree at Cal State San Bernadino, Palm Desert Campus.

EMPOWER Sales Team